What have we done?
- Communication concept
- Website renewal and development
- Launch of a monthly digital marketing partnership
- Systematic SEO development
Based in Central Finland and recognized as a brand worldwide, OK-Vise Oy manufactures workholding solutions that meet the growing demands of modern production. Through its international partner network, the company delivers scalable clamping solutions that make work easier and improve efficiency, tailored to the needs of industry and equipment manufacturers.
When OK-Vise decided to renew its website, the goal was to find a skilled marketing partner for the long term as well.
“We realized we needed to develop our marketing to better meet today’s needs. We wanted an agency that, in addition to the website project, could offer a broader partnership and develop our entire marketing strategy. That’s why we chose Aava & Bang.”
Juho Kytölä, CEO, OK-Vise
Challenge: shifting from product-centric marketing to value-based, solution-focused communication
Key objectives for the new site included improving the user experience, making resellers' work easier, increasing SEO visibility, boosting conversions, and enabling measurability—all areas where challenges had previously been identified.
“We had done a lot of the work on the previous site ourselves. This made the site difficult to manage, user-friendliness was partly inadequate, and every now and then we’d get messages from resellers saying that products were hard to find. We wanted the new site to serve them better,” says OK-Vise CEO Juho Kytölä.
Communication was also identified as an issue that needed attention. One key goal was to shift the perception from a manufacturer of clamping products to a comprehensive expert in the clamping industry and a strategic partner. Instead of focusing solely on technical details, the aim was to highlight the business benefits customers gain, such as efficiency, precision, and return on investment.
“The goal was to focus on value-based content and support the desired image with a higher-quality overall look for the site,” says Kytölä.
Solution: a clear, findable website tailored to target audiences
Rather than jumping straight into website development, the collaboration with Aava & Bang began with conceptualizing the communication. The core message took shape as Precision that holds – performance that lasts.
“It wasn’t until later that we realized we were missing a clear communication focus. The new site starts from the customer’s perspective instead of just telling them what we do,” says Kytölä.
To improve the user experience, the site’s structure was designed to be clear, making it easy to browse products like in an online store, even though sales aren’t made directly through the site. To make the resellers’ work easier, user-friendly tools and materials were created—for example, customized forms that route site visitors’ inquiries directly to the right resellers. Informative content aimed at end customers was also added to the site to provide an understanding of clamping and its various solutions.
SEO perspectives were closely integrated into the website project, and the new site was optimized to meet search demand. Critical keywords, particularly for the North American and European markets, were given a prominent role in the content.
Adding conversion points, in turn, created better opportunities for measurable marketing and made it easier to request quotes directly through the site. Metrics that can now be used include the volume of brand searches, organic reach, the amount of leads, and 3D model downloads.
“The website is now clearer, and our message stands out better. Keywords have also been chosen more strategically through search engine optimization, as have metrics and conversion points. Development continues, but we’ve taken a big leap forward.”
Juho Kytölä, CEO, OK-Vise
Results: measurable progress and a strong foundation for marketing
Kytölä is happy with how the goals set for the website renewal were achieved.
“I think we’ve definitely succeeded. The results will be even more visible in a couple of years, but changes can already be seen,” notes Kytölä, who is also familiar with search engine optimization himself.
Highlights of the results already achieved:
- The website’s conversion rate is now approximately 17%.
- Organic search has become the most important source of conversions.
- The site has achieved good rankings for critical terms, such as “automated clamping system” (Google rank 5).
Kytölä found the collaboration process with Aava & Bang straightforward and flexible. He has been able to easily reach the necessary people via Slack or by phone whenever changes to the website were needed, for example.
“Above all, I greatly appreciate the genuine desire they’ve shown to get to know our business. For example, they suggested holding a meeting here on our premises, and we were able to introduce them to our company,” Kytölä says and continues:
“Their expertise has also been a major asset, even in areas beyond the website. They’ve been bold enough to bring us new ideas, and through that, we’ve been able to think for ourselves about what we could develop.”
Kytölä believes that thanks to the new site, the entire marketing process is now more professional—and Aava & Bang will continue to be involved in this process.
“Our collaboration has continued since the website’s launch as a monthly partnership, which includes further development of the website and digital marketing in general. We also do search engine optimization through writing blogs, and there are opportunities for producing other types of content as well.”
“I can recommend Aava & Bang as a partner. Communication is easy, and their genuine desire to help us grow our business comes through. They’re not afraid to bring up things we hadn’t thought of ourselves. We value feedback as a way to improve our own operations.”
Juho Kytölä, CEO, OK-Vise
